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MicroStrategy Adds Cisco's Unified Communications Rich Collaboration Capabilities to its MicroStrategy Mobile App Platform

Move Gives Customers Easy Way to Embed Voice, Video and IM into Business Applications

BARCELONA, Spain, July 10, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today unveiled a solution to further transform how people work. MicroStrategy's Mobile App Platform™ now integrates with Cisco's Unified Communications (UC) platform, providing real-time user presence, instant messaging, voice, and video-calling capabilities. MicroStrategy customers can now build custom business apps embedded with rich collaboration alongside their transactions, multimedia, and analytics. To view the MicroStrategy-Cisco UC integration in action, please visit:

"The MicroStrategy-Cisco technology partnership is a giant leap forward in business apps," said Hugh Owen, Vice President of Mobile, MicroStrategy Incorporated. "Other mobile app platforms fail to provide seamlessly integrated, enterprise-grade video collaboration. The collaboration capability is brought up on top of the information-driven app without interrupting the user's app experience or requiring a cross launch to a separate app. The user can pinch the video window to scale it to the user's preference, or send it to the background without ending the call. It's a tool for the business person of the future, available today."

"We are extremely excited about the unique mobile collaboration solutions that we now can bring to market with MicroStrategy," said Brian Dal Bello, General Manager of the Clients and Mobility Business Unit, Cisco. "The integration between MicroStrategy and Cisco technologies allows companies to integrate voice, video and instant messaging (IM) into any business app built on MicroStrategy's Mobile App Platform."

Cisco + MicroStrategy Mobile Showcases a Compelling Feature Set for All Mobile Business Apps
Through the integration with Cisco UC, MicroStrategy mobile app users will now be able to take the action of calling a colleague via an encrypted channel, right from the app. Additionally, this integration offers command and control applications through conferencing. This technology can improve operations in a number of ways. For example:

  • Store managers can video call their peers at other stores on the other side of the world to discuss store performance while still interacting with their store performance information.
  • Sales managers can video call their sales reps and analyze and discuss their performance without leaving their sales iPad app.
  • Executives can call on employees to conduct face-to-face reviews backed up with each employee's performance information still at hand.

Know the People to Call and Their Availability, All From Your Business App
Through data-driven knowledge of employee information and "presence" capabilities provided through Cisco Unified Communications Manager, the caller will not only be able to identify the right person to call, but will also know whether or not that person is currently on duty and available. For instance, a retail executive who is exploring store performance KPIs, might notice that sales in a particular department of the store surged last week. Rather than exit out of the app and go to another system—or worse, to a different device—to determine the name and contact details for the manager of that department, the executive can see both the name of the appropriate employee and determine whether the individual is working and if he or she is available for a call or IM chat.

Get a MicroStrategy Mobile, Cisco Unified Communications Integrated App For Your Organization in 10 Days
To make this integrated solution readily available to customers, MicroStrategy is offering a Mobile Collaboration QuickStrike, a free 10-day engagement with MicroStrategy mobile specialists designed to accelerate the deployment of a MicroStrategy-powered mobile app integrated with Cisco UC. The Mobile Collaboration QuickStrike consists of:

  • Installation of required MicroStrategy software to connect to Cisco UC;
  • Configuration of applicable MicroStrategy products with Cisco UC connectivity;
  • Design and configuration of a custom prototype app for your organization based on your data, processes and systems; and
  • A detailed application design document and a video recording of the app workflow, for easy sharing within your organization.

The Mobile Collaboration QuickStrike is expected to become available later this quarter. Please contact [email protected] to sign up for and schedule your business and collaboration prototype app.

MicroStrategy Receives Cisco "ISV Partner of the Year" Award
In recognition of MicroStrategy's innovation and collaboration with Cisco to develop this compelling offering, Cisco has awarded MicroStrategy with its "ISV Partner of the Year" award.

"We are delighted to receive this award from Cisco," said Owen. "MicroStrategy continually strives to boost our Mobile App Platform's ability to change the way people work, while providing the best user experience possible. Cisco provides a great complementary technology."

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms, including the MicroStrategy Business Intelligence (BI) Platform™, the MicroStrategy Mobile App Platform™, and MicroStrategy Applications™. The Company offers its technologies for deployment in customer data centers and as proprietary cloud services.  The MicroStrategy BI Platform enables leading organizations to analyze vast amounts of data and distribute business insight throughout the enterprise. The MicroStrategy Mobile App Platform lets organizations rapidly build enterprise-caliber mobile applications needed to mobilize business processes and information. MicroStrategy Applications are a set of application services designed to help enterprises deploy mobile commerce and loyalty services, build mobile identity and cyber security services, as well as generate real-time insights into consumer preferences. MicroStrategy Cloud™ allows enterprises to deploy MicroStrategy BI apps and mobile apps more quickly and with lower financial risk than with traditional on-premises solutions. To learn more about MicroStrategy, visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile App Platform, MicroStrategy Mobile, MicroStrategy Applications, and MicroStrategy Cloud are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


Warren Getler
MicroStrategy Incorporated
[email protected]

SOURCE MicroStrategy Incorporated

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